Sei Development Foundation

Brand Identity

Art Direction

Website

We worked with the layer one crypto network Sei to launch their United States-based foundation, the Sei Development Foundation.

For the identity, we developed the counterpart to Sei's existing visual motif based on rock gardens, but focusing on the bold rocky textures jutting from the surface instead of the fine grains of sand at the base. This maintained a connection between the two brands while creating an identity that is a completely independent entity.

Sei Development Foundation

Brand Identity

Art Direction

Website

We worked with the layer one crypto network Sei to launch their United States-based foundation, the Sei Development Foundation.

For the identity, we developed the counterpart to Sei's existing visual motif based on rock gardens, but focusing on the bold rocky textures jutting from the surface instead of the fine grains of sand at the base. This maintained a connection between the two brands while creating an identity that is a completely independent entity.