We name (and rename) companies often.
It is always a painstaking process: coming up with known and invented words, checking to see if they're available, and digging through trademark databases.
Perhaps the much worse pain is not renaming, and having to deal with it later on — a name too specific, too generic, or completely off the mark can be a blemish on the rest of a brand's identity.
We name (and rename) companies often.
It is always a painstaking process: coming up with known and invented words, checking to see if they're available, and digging through trademark databases.
Perhaps the much worse pain is not renaming, and having to deal with it later on — a name too specific, too generic, or completely off the mark can be a blemish on the rest of a brand's identity.
OmniClient
OmniClient
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Focal
Focal
A breakthrough way to stay focused on your clients, not the paperwork. Launched in 2024, the company was still named OmniClient ostensibly as a codename, and needed a proper name for a wider launch. The new name drives home the real benefit of the product: focusing on the clients.
A breakthrough way to stay focused on your clients, not the paperwork. Launched in 2024, the company was still named OmniClient ostensibly as a codename, and needed a proper name for a wider launch. The new name drives home the real benefit of the product: focusing on the clients.
Vastly
Vastly
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Overlap
Overlap
Not everyone's podcasts overlap. Ours do. We worked with Vastly to find a way to capture the brand's focus on bringing all of your favorite podcasts together for efficient listening; thus, Overlap was born.
Breezi
Breezi
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Ditto
Ditto
For every facet of you. An app that started as a list app is transforming into a social media platform for authentic sharing. Repositioning and renaming the app from Breezi to Ditto aims to take a stance that the app is for everyone, not just easy-breezy beautiful cover CoverGirls.
For every facet of you. An app that started as a list app is transforming into a social media platform for authentic sharing. Repositioning and renaming the app from Breezi to Ditto aims to take a stance that the app is for everyone, not just easy-breezy beautiful cover CoverGirls.
LoreScan
LoreScan
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Lore
Lore
The only block explorer you can speak to, automate like magic, and read in plain language. We helped the popular block explorer LoreScan grow into their name, remove the “-scan” suffix, and become more simply: Lore.
The only block explorer you can speak to, automate like magic, and read in plain language. We helped the popular block explorer LoreScan grow into their name, remove the “-scan” suffix, and become more simply: Lore.
Unnamed
Unnamed
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Terms-Eccles
Terms-Eccles
Not all capital can move culture. Terms-Eccles hosts conversations when it does. The name is inspired by the Marriner S. Eccles Federal Reserve Board Building in Washington, D.C., and a much simpler word associated with any capital-infused deal-making: terms.
Not all capital can move culture. Terms-Eccles hosts conversations when it does. The name is inspired by the Marriner S. Eccles Federal Reserve Board Building in Washington, D.C., and a much simpler word associated with any capital-infused deal-making: terms.
Unnamed
Unnamed
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Vellum
Vellum
Contracts and e-signatures, reimagined. Named for a type of paper as old as time, the name Vellum represents a modern breakthrough in contracts and e-signatures that aimed to break free of PDFs and monthly “envelope limits.”
Contracts and e-signatures, reimagined. Named for a type of paper as old as time, the name Vellum represents a modern breakthrough in contracts and e-signatures that aimed to break free of PDFs and monthly “envelope limits.”
Unnamed
Unnamed
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Nation
Nation
Raise funds, issue memberships, and manage DAOs, together. Backed by Placeholder, M13, Slow, Circle, and Tribe Ventures, Nation was founded to make starting and managing DAOs not just easy, but geared for impact.
Raise funds, issue memberships, and manage DAOs, together. Backed by Placeholder, M13, Slow, Circle, and Tribe Ventures, Nation was founded to make starting and managing DAOs not just easy, but geared for impact.
Unnamed
Unnamed
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Caro
Caro
An all-in-one API for auctions. This name was derived from the Spanish word for expensive, “caro”, to evoke how the product's auction APIs could drive spend and value for brands.
An all-in-one API for auctions. This name was derived from the Spanish word for expensive, “caro”, to evoke how the product's auction APIs could drive spend and value for brands.