Family Office

designs brand identities, crafts user interfaces, and writes company-defining essays/manifestos/brand strategy.

Work

You may know us from work with:

Arden

Bonside

Chapter One

Devotion

Ditto

Leggs

Beatbox

The Loyalist

Overlap

Scope3

Sei Development Foundation

Syndicate

Nadia Partners

Lockchain

AI One

Hatz

Talli

Beacon AI Centers

Dromore Energy

Team

Diego Segura

Founder

Annie Swanson

Operations

Laia Torrent Frugis

Design

David Fetherston

Design

About

Not a generational wealth fund.

The firm was founded by Diego Segura in 2024 as a formalization of a years-long collaborative design practice.

Based on his experience as a designer at the brand transformation firm, Collins, as well as a foray into working for and founding venture-backed software companies, Family Office aims to be a strong strategic voice on design decisions as deep as the positioning of a company itself.

More than its design output, Family Office has become known for strategy decks and writing that span hundreds of pages of research, interviews, and original writing that has transformed product lines, guided startups through major pivots, and provided manifestos foundational to early and late stage firms alike.

Terms-Eccles

The annual Tax Day party:

Family Office hosts an annual party on Tax Day (April 15th) to celebrate the colliding worlds of capital and culture. The events are held in Lower Manhattan.

Previous speakers include financial figures and writers James Grant, Brad Burnham, Carrie Sun, and David Carey as well as New York cultural figures Cat Marnell, The Ion Pack, Sasha Mutchnik, and Macy Gilliam.

To attend the next event, follow Terms-Eccles on Instagram.

Contact

401 Broadway
Suite 910
New York, NY 10013

Careers

Seeking motion and 3D freelancers.

The Office of Diego Segura LLC
d/b/a Family Office