We primarily design brand identities. That means creating symbols (logos and wordmarks), approaches to color, commissioning artists and illustrators, and developing distinct graphic and layout systems to build a world around a brand.

It also means a whole lot of writing: manifestos, mission statements, and headlines alike. Sometimes, we rename companies and product lines. (See below for more information on our strategy practice.)

Secondarily, we design user interfaces. This often means translating a new brand identity into a previously unbranded product design system. In particular, we're skilled at high-touch moments like animation-heavy onboarding flows and brand-forward in-product experiences.