Design
We primarily design brand identities. That means creating symbols (logos and wordmarks), approaches to color, commissioning artists and illustrators, and developing distinct graphic and layout systems to build a world around a brand.
It also means a whole lot of writing: manifestos, mission statements, and headlines alike. Sometimes, we rename companies and product lines. (See below for more information on our strategy practice.)
Secondarily, we design user interfaces. This often means translating a new brand identity into a previously unbranded product design system. In particular, we're skilled at high-touch moments like animation-heavy onboarding flows and brand-forward in-product experiences.
Strategy
Nearly every rebrand signals a major shift, and we spend significant amounts of time finding and articulating what exactly that shift is.
We've become well known for our ~200 page strategy and writing decks where we:
Rename companies (five in 2024 alone.)
Solve brand architecture.
Recommend you kill (or start) a product line.
Recommend you pivot (or double down.)
Write manifestos.
Reposition products.
Articulate new futures.
Clients have described our strategy work as “something I've never seen from an agency before” and “stronger and more business-savvy than any brand work we've seen before.”
To get a sense for what our strategy and design work looks like in practice, set up a call with us here.