Lockchain

Brand Identity

UI/UX

Website

The all-in-one way to manage risk in crypto.

The team behind Lockchain comes from an extensive background in cyber security, and the product at its core carries that DNA.

But combine that with the fact that the product itself exists within the realm of “crypto”, and that the end customer (institutional asset managers) is anything but a “degen”, and it makes for a unique brand-building challenge.

Our work for Lockchain aimed, of course, to primarily serve the customer, and the updated copywriting solidifies that. Rather than speaking about cyber security and issue monitoring as a product, the red-orange color system builds urgency to hint at impending asset risks that Lockchain can help an asset manager avoid.

Lockchain

Brand Identity

UI/UX

Website

The all-in-one way to manage risk in crypto.

The team behind Lockchain comes from an extensive background in cyber security, and the product at its core carries that DNA.

But combine that with the fact that the product itself exists within the realm of “crypto”, and that the end customer (institutional asset managers) is anything but a “degen”, and it makes for a unique brand-building challenge.

Our work for Lockchain aimed, of course, to primarily serve the customer, and the updated copywriting solidifies that. Rather than speaking about cyber security and issue monitoring as a product, the red-orange color system builds urgency to hint at impending asset risks that Lockchain can help an asset manager avoid.