In the 1920s and 30s, a radiologist by the name of Dain Tasker set aside time in his day running a department at Wilshire Hospital in Los Angeles to represent “the love life of plants” through his x-ray photography.

That work inspired our identity for the software company Halo building an AI-native intake, notes, and charting platform for private practices.

Founders Keshav Soni and Mandika Swartz enlisted us to help communicate an ethos that was far less about software and more about evoking the care independent practices aim to provide their patients—especially with the time they save using Halo.

The work below is the result.