Family Office

We design brand identities user interfaces.

Often, we help companies name or re-name themselves.

We are often tasked with writing extensive brand strategy documents for which we are perhaps best known.

401 Broadway Suite 910

New York, NY 10013

The Office of Diego Segura LLC

d/b/a Family Office

All rights reserved.

Copyright © 2024

Lately

Our most recent brand identity to launch was the late 2024 rebrand of L'eggs. The project has been covered by Fast Company, WWD, The Wall Street Journal, Elle, Inc., and Print Mag. ItsNiceThat called the rebrand one of the top 5 branding moments of the year.

Intimate updates about the firm are written by Diego on an irregular schedule. The most recent was written on June 30, 2024.

Ventures

Family Office hosts finance-themed cultural events under the banner Terms-Eccles. Attend our next Tax Day party coming up on Tuesday, April 15, 2025. Last year's was a hit:

We build, too.

Quietly and privately at the moment.

To become involved as an engineer, reach out.