Family Office
designs brand identities, crafts user interfaces, and writes company-defining essays/manifestos/brand strategy.
Team
Diego Segura
Founder
Annie Swanson
Operations
Laia Torrent Frugis
Design
David Fetherston
Design
Jesse Yeonhoo Park
Design
Li Huang
Design Intern
About
Not a generational wealth fund.
The firm was founded by Diego Segura in 2024 as a formalization of a years-long collaborative design practice.
Based on his experience as a designer at the brand transformation firm, Collins, as well as a foray into working for and founding venture-backed software companies, Family Office aims to be a strong strategic voice on design decisions as deep as the positioning of a company itself.
More than its design output, Family Office has become known for strategy decks and writing that span hundreds of pages of research, interviews, and original writing that has transformed product lines, guided startups through major pivots, and provided manifestos foundational to early and late stage firms alike.
Terms-Eccles
The annual Tax Day party:
Family Office hosts an annual party on Tax Day (April 15th) to celebrate the colliding worlds of capital and culture. The events are held in Lower Manhattan.
Previous speakers include financial figures and writers James Grant, Brad Burnham, Carrie Sun, and David Carey as well as New York cultural figures Cat Marnell, The Ion Pack, Sasha Mutchnik, and Macy Gilliam.
To attend the next event, follow Terms-Eccles on Instagram.
Contact
401 Broadway
Suite 910
New York, NY 10013
Careers
Seeking motion and 3D freelancers.
The Office of Diego Segura LLC
d/b/a Family Office